Friday 13th November 2015 marked the start of the three day exhibition at the NEC sponsored by Silverstone Auctions. Nick Whale, the owner of Silverstone Auctions attended our Exclusive Launch Event and very kindly offered us a stand within their specific auction section. It was a fantastic opportunity, allowing us to market our services in an ideal arena in the presence of several beautiful classics.
We were placed next to the infamous Jensen Interceptor previously owned by Eric Morecambe, the actual car in which he survived a heart attack. In close proximity was an Aston Martin V8 Volante, a 1979 Ford Mustang, Ferrari F430, and the definition of classic a Jaguar E-Type. Many buyers, sellers, and individuals with a passion for classic cars came to see the attractions over the weekend, enabling us to gain a much better understanding of the car industry as well as introducing people to our new company.
With the business being less than a month old at the time of the show, we were in the perfect position to generate interest in our premium services. We were able to target numerous classic car owners in conjunction with potential owners. Two months on from the show, numerous prospects have been turned into more than satisfied returning customers. Our aim wasn’t solely to create business for ourselves, but to start to build a network of working relationships throughout the industry.